Show off: Mike bares his chest during a night at Chateau Nightclub in Las Vegas
Most brands are gagging for celebrities to endorse their product; what could be better than free advertising?
But Abercrombie & Fitch are requesting that the cast of Jersey Shore do NOT wear their clothing.
To wear or not to wear: Mike 'The Situation' Sorrentino sports Abercrombie & Fitch tracksuit while filming the new season of Jersey Shore in Italy
The fashion label has even offered money to Michael 'The Situation' Sorrentino in an attempt to stop him stepping out in their merchandise.
The retail company released a statement yesterday, referring to the proposal as 'A Win-Win Situation'.
They expressed 'deep concern' that the cast of the MTV reality show are parading around in their goods and blackening their reputation.
Favouritism: Abercrombie & Fitch seem to have no problem with A-list actress Jessica Biel endorsing their products
It stated: 'We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.'
Sorrentino, 29, has now been offered a 'substantial payment' to 'wear an alternate brand'.
Jessica Biel, 29, is often seen in their attire while she walks her dogs and Hayden Panettiere was spotted last week leaving their store at the trendy Grove Shopping Center in Los Angeles clutching a large bag.
Shopaholic: Hayden Panettiere shops in LA clutching an Abercrombie & Fitch bag
Will he accept? Company have appealed to Mike, asking him not to wear their label
source :dailymail
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